As you consider the look and behavior of the user-interface, ask yourself whether your users appreciate a simple, streamlined style or a more overtly thematic style. Be guided by what people might expect to accomplish with your product, such as the ability to accomplish a serious task, to get a quick answer, to delve into comprehensive content, or to be entertained.

One of the greatest things about our team, about working so closely together is the feeling that we’re really only at the beginning of something, that we have only just started. We have lots more to do. Innovation is very much the core of our DNA here!